A Series B round of venture funding saw ClassDojo raise $21 million. The funding is meant to grow the tech that creates a connection between educators and the students’ parents. The communication platform also helps in creating constant communication about the activities that the children are carrying out in school as well as their social and behavioral development in school.
The capital raised is directed toward growing the team and figuring out the features and kind of content that parents who use the app would appreciate. These features are meant to be used both during the day when the children are in school and at home. This is to assist parents in guiding conversations back at home while providing support for the kids while in school.
Since being founded in 2011, other education tech businesses have not been able to catch up. When the company was started, the Sam Chaudhary, one of the co-founders, noticed that there lacked a free, easy-to-use app that would bring together teachers, students, and parents to form a community. He, however, pointed out that the company faced competition from other firms like FreshGrade, Kickboard, Remind, and Nearpod.
Currently, ClassDojo is widely used in schools in the United States. 2 in 3 schools have embraced the communication platform. The schools range from the largest public schools to private and charter schools. Most of the 85,000 teachers actively using the app are teaching kindergarten through 8th grade.
Currently, ClassDojo is still distributing its app to even more teachers and parents. The company is yet to begin generating revenue. However, the founders of the company have clearly stated that the company will not make any revenue from the users’ data. Liam Don, a co-founder of the company, pointed out that when kids are involved, privacy becomes a huge concern. The company will seek other ways of creating revenue such as introducing premium features for sale.
ClassDojo is an education tech company that provides a communication platform that draws parents in and keeps them informed on the development of their children. The company achieves this by use of an app that allows teachers to snap photos and videos that can then be shared with parents anytime to allow parents to get involved in the progress of their children.
ClassDojo has been built around the opinions of teachers. Most teachers agree that for better learning, the classroom has to be a fun place. This has led ClassDojo to embark on creating a positive culture in classrooms all around the US.