The Evolution Of Smooth is the name of one of the leading lip balms displayed on the shelves in local drug stores across the country. However, most people know the brand by the name EOS. The fact is that EOS has only been around for several years. Still, their current sales have surpassed the big brand lip balms like Chapstick and Burt’s Bees. Even several high profile celebrities speak highly of the brand. Of course, many wonder about the EOS back story. How did such a little startup gain such high momentum in the lip balm market. Well, it is all about the right marketing strategy and much more.
EOS Responsible For New Growth In The Industry
A marketing survey demonstrated the powerful effect that EOS had on the lip balm market. Kline research states that EOS lip balm has helped to drive the sales in the industry up. The research also predicted that the sales for the product would continue to increase in the future. Predictably, it is their insight on marketing and the behavior of the consumer that helped to drive their sales up and reach the number two spot in sales on Amazon. Sanjiv Mehra, EOS co-founder states that in the beginning the startup was focused on sales, Facebook and other social marketing, and a way to shake up the industry. However, their strategy has changed over the years. Now, the company is focused on sharing their story about their initial beginnings with the public.
What Makes EOS Lip Balm Different
Well, the most obvious difference is the round container. However, the co-founders were also engaged with focusing on women consumers. Statistics show that women purchase more lip balm than their male counterparts. Of course, they decided that a pretty container would attract more women. In addition, they decided on a unique concept that engaged all the senses. Women like the products that they are able to touch, taste, feel, smell, and gaze upon positively.